Soft Toys for Education

For two years running we’ve worked with the global IKEA Soft Toys campaign, a groundbreaking initiative that has raised a whopping €67 million in donations since 2003. Which has directly helped more than 11 million poor children across 46 countries to have access to good education.

Through a partnership with UNICEF and Save the Children, this massive undertaking implements long-term, strategic improvements for children’s education across Asia, Africa and Central Europe.

Our work included concept, strategy, store solutions, signage, stickers, posters, design, photography and digital.