Varanasi and beyond
IKEA is partnering with Indian social entrepreneurs to create life changing opportunities for millions of women villagers throughout India.
This generates organic means for some of the world’s poorest people to lift themselves out of poverty. Training them in business, giving them skills and connecting them and their crafts to buyers all over the world.
We were asked to create a film about this initiative. We shot it with Indian film makers on location in Varanasi, Uttar Pradesh.