IKEA SOCIAL ENTREPRENEURSHIP

IKEA partners with Indian social entrepreneurs to create life-changing opportunities for millions of people.

This generates organic means for some of the world’s poorest people to lift themselves out of poverty – training them in business, giving them crucial skills and connecting their crafts to buyers all over the world.

We made films and a campaign about this initiative, shot with Indian film makers on location in Varanasi, Uttar Pradesh.