Compliance is a burden. Yet it’s vitally important.
Together with the government of Bermuda, local banks, industry regulators, the stock exchange and various IB companies, Uber Super Duper developed a national campaign – about the importance of Anti-Money Laundering, Anti Terrorist-Financing and why filling in forms is crucial for our jurisdictional reputation and economic survival.
In the process we poked fun at acronyms, encouraged reporting of suspicious activity, and explained how paperwork prevents crime.
The campaign was developed with main partners ABIC, BDA and BMA and launched by the Premier of Bermuda. It includes print, digital, animation, outdoor, radio and more.